#GoogleCloudSummit 2017 in Munich

While Amazon Web Services reported another record quarter with $4,53B in October 2017, and Microsoft reporting 93% growth of their cloud business, Google is the third major player in the market for cloud services.

At the same time, Google is not (yet) explicitly reporting numbers on their cloud offering. However, “all other” businesses, including Play Store,  also showed impressive 42% growth recently.

To demonstrate how serious the company is about their cloud products, Google demonstrated their commitment in roadshows, the Google Cloud Summit. Among others, like in Paris or Singapore, the Summit was held in Munich On December 6th in the MOC Munich.

Following a keynote between 9am an 11am, Google prepared 4 tracks covering diverse, cloud oriented topics in the areas of Application Development, Big Data & Machine Learning, Infrastructure & Operations, Startup. These tracks had continuous talks between 11am and 6pm, touching all topics from the field you could think of, starting with containers, docker and Kubernetes, going over IoT and Industry 4.0, touching Artificial Intelligence and Machine Learning, to Data Loss Protection and GDPR. All that along with Innovation and Agility in the context of security and privacy.

To round up the event,  outside the track rooms had an exhibition of selected cloud partners, from consultancy to implementation service, but also SaaS offerings leveraging the Google Cloud Platform.

While the market news seem that Google is late to the game, their commitment and quality of offering surely put them in an interesting spot and an alternative to the other two cloud vendors. The cloud summit definitely answered questions on Googles capabilities.

Travel a lot?

Don’t worry, you are not alone. German airports counted 207.934.803 travelers, in 2014. Out of all included airports in that report, the top 3 busiest airports, Airport Paris-Charles-de-GaulleFrankfurt (FRA), Munich (MUC) and DĂĽsseldorf (DUS),  are responsible for more than half of all travelers, in total. (121.117.136 Travelers). And the numbers won’t include transit. Now consider the Munich Airport only serves all of Bavaria, which had 12.604.000 people living there in December 2013. With MUC serving 39.593.025 passengers (departure and arrival) in 2014, assuming everybody returns to where he departed, every Bavarian would fly from Erding 1.57times per year. And the trend is increasing, after the same paper from above. Obviously, there are some people traveling The tip of the Eiffeltower. Not visible: the Eiffeltower.more than others, and I do definitely give to the side north of the average.

In times of global communication and videoconferencing means, commodity and convenience is a an argument for all business type of apps. Travel websites make it easy for customers, private and business, easy to get away. AirBnB even makes a (huge) business offering cheaper deals on privately let apartments. No traveler needs to work with a travel agency anymore. Any  traveler can arrange a trip to a Sacré-Cœur de Montmartrerandom European city by himself in minutes and spend a few hundred € max.

In particular, business makes huge use of this commodity, for one particular reason. Policymakers regulated business very much about how business partners can close deals, for a good reason. And compliance is a huge social achievement, laying out common rules for all business. But all personal interaction and mutual appreciation cannot be outweighed by Internet, e-Mail, social media or videoconferencing. The more valuable and complex a solution Aisle on a random airplane.will be, trust is a part the decision maker will appreciate higher. That makes frequent business travel indispensable. And so are airports full of travelers that do not appreciate traveling. People that get up 5am in the morning, to fly out to a city 2 hours flight away, to make it to a 9.30am meeting, with executives from an important account. And come home by 9pm. Instead of enjoying the experience.

Remote work cannot replace traveling, in particular for business partners. But remote work should complement travel. Business travelers should see traveling as a privilege, enjoying the destinations they are traveling too, and not an annoying duty, just to get the business done.

How do you travel on business?