Of listening and contributing

With knowing marketing personal and products, I particularly liked the image/text link on the article. Listening to your customer is a skill that most organisations lost in their size and product managers never learned in their bubble. Your customer doesn’t express his experience in KPIs nor does he respond to NPS surveys. Frontal address only takes your brand or product as far as your consumer allows you to.

Initials look at experiential marketing and advise marketers to listen to consumers and add to culture. / Matty Adame

Experiential can be incredibly powerful. But getting it right isn’t straightforward; there are a number of factors you need to take into account in order to be successful. We recently worked with a variety of partners to develop a whitepaper – Live Amplified – exploring why experiential is so essential to a brand’s authenticity, and how to get it right.

Source: Understanding consumer motivation: The importance of listening and contributing | The Drum

This site uses Akismet to reduce spam. Learn how your comment data is processed.