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User Onboarding the Right Way

For a Product Manager, User Experience is a huge topic that draws a lot of thought and energy. Crunchbase today sent me this in their newsletter, discussing an aspect that is often underestimated. While the example seems odd, it has a good point, countering other guidance to raise customer engagement. For people that remember Ok Cupid or match.com, the article is a good read.

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How do you do user onboarding right? Here is what Alex Paley, Head of Studio at Glu Mobile learned over his years building onboarding experiences in mobile games.

Source: User Onboarding the Right Way: 3 Tips for Better Product Onboarding