All too often, two departments are burried in deep arguments for most of their days. While business, the outbound oriented Product Management department, leads customer conversations and verifies business requirements, engineering is pushing towards a better product.
Their goals are not always aligned despite the necessity to build a product together. Overcoming controversial goals can be difficult, yet frustrating to Product Managers in their quest to build better products.
Itamar Gilad shares a few thoughts how to overcome this gap.