Off Facebook Activity is a tool, that let’s Facebook users see which sites they used outside of Facebook. The tool is as creepy as you would think it would be. Facebook, through it’s like buttons and other embeds, has sheer unlimited insight into personal browsing behaviour.
In an attempt by the company to create more transparency, it discloses how much curiosity in a negative sense is driving the social network in trying to understand their audience. And actually sell this gained knowledge to their customers.
The release of Off Facebook Activity a reminder we are living in an increasingly connected world that is watching us. There is entirely no point for any company to collect this type of data outsire of making us a product.
The Washington Post writes about how creepy and scary this feature is, and even more important, how to work with privacy settings. While the article deals with Facebook internal settings alone, the amout of data transferred to Facebook won’t stop. At this point, you may want to consider personal privacy tools like uMatrix (for Firefox or Chrome). Or, to leverage protection for the entire network, e.g. for your family, Pi-Hole is worth taking a look, too.
via: Washington Post