Salesforce buys Tableau

Salesforce buys Tableau for an amount of $15.7B, in not only its largest M&A deal to date, but probably one of the largest deals ever. After Google only acquired Looker earlier past week, it seems the race for Business Analytics is on.

SaaS giant Salesforce announced that it has signed an agreement with Seattle-based data visualization and analysis platform Tableau for $15.7 billion in stock. Both companies’ boards of directors approved the deal, which “is expected to be completed during Salesforce’s fiscal third quarter […]

Source: Salesforce To Buy Tableau For $15.7B In Its Largest M&A Deal To Date

Google to Acquire Looker

Google spent $2.6 billion all cash to acquire business intelligence platform Looker.

Google LLC today announced that it has entered into an agreement to acquire Looker, a unified platform for business intelligence, data applications and embedded analytics, in a $2.6 billion all-cash…

Source: Alphabet : 06.06.2019 Google to Acquire Looker more | MarketScreener

Amazon drone program

Amazon moves closer to its goal of a drone delivery solution that scales to meet the needs of customers.

Amazon seems to become serious about their drone delivery program. At Re:Mars the company announced a hexacopter that shall start deliveries in a few months. Does this go into “Tech” or “Business”? And would a drone be able to deliver to your property?

Source: A drone program taking flight

Behavioral advertising efficiency

Researchers from U Minnesota, UC Irvine and CMU took a look into “behavioural based advertisement”, a segment that requires heavy tracking of users across websites through cookies. A report of their findings is here: Online Tracking and Publishers’ Revenues: An Empirical Analysis. Money quote:

Empirical analysis of behavioral advertising finds that surveillance makes ads only 4% more profitable for media companies

They found that despite the 40% “ad-tech” premium charged by behavioral ad companies, the ads only added about 4% the media companies that published them, meaning that behavioral advertising is a losing proposition.

Source: Boing Boing

Leap Motion acquired by Ultrahaptics

The 2010 founded AR and VR company, that was leading in hand tracking devices for VR usage had a few moments that made the tech-headlines. According to many sources, Apple tried to acquire the company twice, with the second attempt as recently as 2018. Past week, the company sold for $30 million.

Today, we’re announcing a strategic deal with Ultrahaptics that combines the two companies and solidifies our collective role as the world’s leading spatial interaction company.

Source: Leap Motion and Ultrahaptics Join Forces – Leap Motion Blog

LinkedIn Snaps Up Drawbridge

Drawbridge, a company that provides Marketing Tooling to understand customers better, is LinkedIn’s second known acquisition in 8 Months. The volume of the deal is unknown.

LinkedIn snaps up Drawbridge

LinkedIn just acquired its 22nd-known company: Drawbridge. The smaller company will integrate with LinkedIn’s marketing services. The move jumps off of LinkedIn’s own growth in providing marketing tooling, according to the company’s blog post. LinkedIn claims that its “Marketing Solutions” business “accelerated” […]

Source: LinkedIn Snaps Up Drawbridge, Its Second Known Acquisition In 8 Months

Fastly went public.

Already on Friday, Fastly, one of the more prominent representatives of the Website acceleration technology business, went public. Despite two days old, still worth mentioning. The San Francisco based company can be found under the label NASDAQ: FSLY. Measured by the initially offered price of 16$/share, the first day of trading close at $24.20 can be considered a successful IPO.

Fastly's Initial Public Offering
Fastly went public

Today, we listed on the New York Stock Exchange, marking our first day of trading as a public company.

Quote from the article.

Source: Fastly’s Initial Public Commit