Google to Acquire Looker

Google spent $2.6 billion all cash to acquire business intelligence platform Looker.

Google LLC today announced that it has entered into an agreement to acquire Looker, a unified platform for business intelligence, data applications and embedded analytics, in a $2.6 billion all-cash…

Source: Alphabet : 06.06.2019 Google to Acquire Looker more | MarketScreener

Amazon drone program

Amazon moves closer to its goal of a drone delivery solution that scales to meet the needs of customers.

Amazon seems to become serious about their drone delivery program. At Re:Mars the company announced a hexacopter that shall start deliveries in a few months. Does this go into “Tech” or “Business”? And would a drone be able to deliver to your property?

Source: A drone program taking flight

Behavioral advertising efficiency

Researchers from U Minnesota, UC Irvine and CMU took a look into “behavioural based advertisement”, a segment that requires heavy tracking of users across websites through cookies. A report of their findings is here: Online Tracking and Publishers’ Revenues: An Empirical Analysis. Money quote:

Empirical analysis of behavioral advertising finds that surveillance makes ads only 4% more profitable for media companies

They found that despite the 40% “ad-tech” premium charged by behavioral ad companies, the ads only added about 4% the media companies that published them, meaning that behavioral advertising is a losing proposition.

Source: Boing Boing

Leap Motion acquired by Ultrahaptics

The 2010 founded AR and VR company, that was leading in hand tracking devices for VR usage had a few moments that made the tech-headlines. According to many sources, Apple tried to acquire the company twice, with the second attempt as recently as 2018. Past week, the company sold for $30 million.

Today, we’re announcing a strategic deal with Ultrahaptics that combines the two companies and solidifies our collective role as the world’s leading spatial interaction company.

Source: Leap Motion and Ultrahaptics Join Forces – Leap Motion Blog

Twitter comes back to the Mac

The new Twitter app will be created using Apple’s Project Catalyst, that lets developers port apps from iOS to the recently announced macOS Version “Catalina”.

notepad.exe

Until recently, notepad.exe was considered safe in terms of security vulnerability, mostly for its lack of features and therefore lack of attack surface. Until Vulnerability researcher at Google, Tavis Ormandy, took a closer look and popped a shell from notepad.exe.

Awesome.

Apple’s 2019 WWDC announcements

Good & Quick summary of everything announced at this years WWDC edition. A little bit of everything for everyone.

Apple kicked off its annual Worldwide Developer Conference in San Jose this morning with a two-and-a-half hour keynote, showing off everything the company has been working on for the past many months. Want to know everything they announced, but don’t have time to watch the whole thing yourself? We’ve wrapped it all up for you […]

Source: TechCrunch