The Metaverse is a hyped place for a while now. The company formally known as Facebook made the Metaverse its single purpose, with such dedication it even changed it name. With web3 and blockchain and NFTs the Metaverse penetrates all aspects of online (and offline) life. Still, many consumers ask themselves, what tf is the Metaverse in first place. Digiday attaches a few numbers to that feeling.
Somehow, a fun read. Still problematic, and somewhat scary, at the scale YouTube relies on recommendations.
With knowing marketing personal and products, I particularly liked the image/text link on the article. Listening to your customer is a skill that most organisations lost in their size and product managers never learned in their bubble. Your customer doesn’t express his experience in KPIs nor does he respond to NPS surveys. Frontal address only takes your brand or product as far as your consumer allows you to.
Experiential can be incredibly powerful. But getting it right isn’t straightforward; there are a number of factors you need to take into account in order to be successful. We recently worked with a variety of partners to develop a whitepaper – Live Amplified – exploring why experiential is so essential to a brand’s authenticity, and how to get it right.