“Tiny, wireless, injectable chips use ultrasound to monitor body processes“
Those who follow regularly will know that innovation is a popular topic in my notes. Innovation is the driver of technology and there are many great things yet to come, just waiting to be invented. But FOR THE LOVE OF GOD, this announcement has the worst timing imaginable.
Source: Tiny, wireless, injectable chips use ultrasound to monitor body processes
Gerade Technikfans kennen das Gefühl, auf die nächste Keynote eines Unternehmens zu warten, um zu erfahren, welche Neuerungen das Portfolio ergänzen werden. Autofreunde kennen seit jeher den Produktzyklus Ihres Lieblingsherstellers. Wir alle schauen bewundernd auf neue Produkte, erwarten regelmäßige Verbesserungen.
Innovation nennt sich die ständige Verbesserung, die iterative Aufwertung des Portfolios.
In einem Gespräch mit einem Kunden ist das Thema im Zusammenhang mit Kundenbeziehungsmanagement (Customer Relationship Management, CRM) in den Fokus gerückt. Neben traditionellen CRM Themen wie Sales Management, Service Management und (e-)Commerce spielt auch der Produktzyklus für eine Kundenzufriedenheit eine zunehmend wichtige Rolle.
Gerade weil die Produktzyklen immer schneller werden, die Aufmerksamkeit der Kunden aber nicht höher, wird aus zukünftiger Innovation schnell eine verpasste Gelegenheit anstelle einer Upsell-Opportunity.
Eine neuere Version, ein neu eingeführtes Feature, ein überarbeitetes Design sind Signale für den Zeitgeist, mit dem das Produkt geht. Neue Produkte üben für bereits bestehende Besitzer einen latenten Druck aus, sie vermitteln das Gefühl, nicht mehr vorne dabei zu sein.
Für die Kundenbeziehung ist es daher wichtig, dem Kunden einen richtigen Mix aus Informationen und Hinweisen zu geben darüber, was es neues gibt. Apple ist ein gutes Beispiel dafür, wie Digitalisierung in der Kundenbindung funktionieren kann. Die Hauseigene Apple Store App, zum Einkauf von Apple-Produkten, verknüpft automatisch alle Produkte mit der Apple-ID des Eigentümers.
Das versetzt die Firma in die Lage, passende Vorschläge für erwerbbares Zubehör zu geben. Oder die Möglichkeit einen Apple-Care Service Vertrag für ein bereits gekauftes Gerät abzuschließen. Inklusive des Hinweises auf neu erschiene neue Versionen.
Und schließlich zwingen fest eingehaltene Update-Intervalle nicht nur Kunden dazu, immer auf einem aktuellen Stand sein zu wollen. Auch Mitbewerber im gleichen Markt werden notwendig neue Produkte präsentieren müssen um nicht alt auszusehen. Das ist Innovationsdruck.
Forrest Brazeal took a deep breath and sang 168 AWS Services. In two minutes. I’m not sure what’s more impressive. Mentioning all those in a song or the fact AWS offers so many (and more) distinct services.
Wer hat gesagt, dass schon alles erfunden ist, was zu erfinden ist? In Aschaffenburg ist jedenfalls ein längst überfälliger Remix auf den Teller gekommen.
This article previously appeared in the Harvard Business Review. The type of disruption most companies and government agencies are facing is a once-in-every-few-centuries event. Disruption today is…
Valid question…
Source: Steve Blank Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation
Boston Dynamics’ Atlas robot is now a gymnast, writes Engadget. As with earlier robotic innovations, this again is a performance beyond impressive.
Having been part of the demo-scene for many years myself, this is – at least to me – big news. Starting with the arrival of computers and first commercial software, crackers started copying others intellectual property and made an effort overcoming copy protection. Groups formed to not only solve the technical difficulty to ‘crack’ these systems, but also distribute the results. Soon, pretty presentations were included with these files, to advertise the group that managed to overcome copy protection. Shortly after, these presentations turned into their own discipline, giving programmers, music- and graphic artists an opportunity to compete in artistic demos.
The first demos I remember include 42 by halcyon, 4 kings by orange or daze by urinate. Given the first exposure to the hardwares limits, these were fascinating productions that never failed to amaze me. A close friend from the mailbox scene pointed me to the immortal ‘Second Reality‘ by Future Crew, that finally blew my mind.
Among my peers, this demo was the starting point for many people that I spent a lot of time with and some of whom I am still proud to call my friends. The years following I had the opportunity to not only attend many demo parties but actively contribute my own work to competitions and learn fundamental technology from idols I was lucky to meet at these events.
Now recently, Andreas Lange & Tobias Kopka have started an initiative to bring the demoscene onto the list of the UNESCO intangible world cultural heritage. The initiative advocates the mindset and innovation this scene has developed, contributing technology to culture and leveraging technology to create art. It will likely take a long time to proof this influence and all that I have seen in the past twenty years is well worth bringing this scenes achievements to a broader audience.
As one of the top technology hubs in Europe, Munich is an economic powerhouse, hosting the presence of international corporations, strong VC support, top universities and of course, the Oktoberfest. Many startups choose to make the city their headquarters each year – and here are 10 of the most promising Munich-based to watch in 2019.
Source: 10 Munich-based startups to look out for in 2019 and beyond
Should you be working in Product Management, this may well be a good selection for Sunday evening to watch:
As a product manager, you’ll want to continuously be seeking out new ways to learn, new information, fresh ideas, and inspiration. It’s a constant learning process, and it’s important to stay open and stay motivated. While there are many resources out there, including books, blogs, podcasts, influential people on social media, and tons of online publications, there is something we love about TED Talks.
Amazon seems to become serious about their drone delivery program. At Re:Mars the company announced a hexacopter that shall start deliveries in a few months. Does this go into “Tech” or “Business”? And would a drone be able to deliver to your property?
Source: A drone program taking flight