The possibility to understand: SaaS Product Metrics

Colorful Rulers to Measure
Do you measure up?

Part of the compelling nature of SaaS Products is the possibility to understand the user and improve on the go. Any Product Manager will literally have to understand what are the use-cases for customers and how to focus on the important areas. Just recently our team led the debate which metrics would be the right ones to focus on.

Nancy Wang, Head of Product Management at Amazon Web Services, highlights six product metrics enterprise SaaS companies should track.

In this Article, Nancy Wang, head of Product Management at the most successful cloud service providers, shares her insights on important metrics to keep an eye on. The possibility to understand often goes overboard and requires focus.

The case under discussion in the article revolves around paid products. Derived metrics are a foundation that serves as a blueprint to other products in the SaaS space. Goals differ, but ultimately, to make a product successful, it requires an understanding of how successful customers were, using the product. Following the established funnel pattern, users are being segmented into funnel. Along that funnel, the metrics acquired need to reflect the stage of the journey the user is on.

At the top of the funnel, most often the interaction is anonymous and requires profiling to understand the audience coming in. Further down in the funnel, metrics capture engagement and transaction. Towards the end of the funnel, the metric needs to relate to retention.

Source: Do You Measure Up? Metrics for Enterprise SaaS Product Managers

Breaking Walls Between Business and Engineering

All too often, two departments are burried in deep arguments for most of their days. While business, the outbound oriented Product Management department, leads customer conversations and verifies business requirements, engineering is pushing towards a better product.

Their goals are not always aligned despite the necessity to build a product together. Overcoming controversial goals can be difficult, yet frustrating to Product Managers in their quest to build better products.

Itamar Gilad shares a few thoughts how to overcome this gap.

Managers and product managers are often frustrated by the apparent lack of care the development team is showing for the needs of the…

Source: Breaking The Walls Between Business and Agile Teams

Essential Product Metrics

Data driven product management requires measurements and metrics. Over at Product Management Insider, shares some detail about the pirate („AARRR!“) system and the HEART model.

The article is here.

User Onboarding the Right Way

For a Product Manager, User Experience is a huge topic that draws a lot of thought and energy. Crunchbase today sent me this in their newsletter, discussing an aspect that is often underestimated. While the example seems odd, it has a good point, countering other guidance to raise customer engagement. For people that remember Ok Cupid or match.com, the article is a good read.

OK Cupid
Ok Cupid

How do you do user onboarding right? Here is what Alex Paley, Head of Studio at Glu Mobile learned over his years building onboarding experiences in mobile games.

Source: User Onboarding the Right Way: 3 Tips for Better Product Onboarding

Data-driven Product Management

Dashboard

In the age of Big Data, product management can leverage plenty of feedback. Any product decision can be based on data, too. Product Coalition has an article. Setting up User Analytics.

How to measure product market fit

Looking at the right metrics to achieve a product market fit.

Department of Product

Doing the heavy lifting together

Running products in large organisations is a challenging task. Sebastian Lindemann of Product Coalition shares a few thoughts on high impact team cooperation modes.

How product teams can work together to maximize impact “Driving is easy if you are the only one the road“ … my driving instructor had many wise words to share. This one stuck with me as it is applies to so much more than driving a car.

Source: Doing the heavy lifting together

Product Team FAQ

Marty Cagan of the Silicon Valley Product Group published an article only yesterday, comparing Product and Feature Teams. Apparently, the article generated so much feedback that Marty found it worthwhile clarifying a few of his thoughts and collect the gist of the feedback he received.

Every so often one of my articles seems to strike a chord, and this latest one on the difference between Product Teams and Feature Teams certainly seemed to do that.  I am grateful for the very positive response.  This morning I woke up to well over a hundred people that took the time to e-mail […]

Source: Product Team FAQ | Silicon Valley Product Group

From Data to Product

In an ideal world, product managers have plenty of data they can use to validate their idea before building the wrong product. Yana Yushkina describes her journey from a Data Analyst to a Product Manager.

She talks about characteristics a good PM should bring, that include foundational analytical understanding, curiosity not just for technology but to search for the right answers in data, a sense of responsibility and the ability to communicate.

All of that combined with the right metrics at hand and self sufficient mindset will give a Product Manager the right answer from data.

Via Product School.

Of listening and contributing

With knowing marketing personal and products, I particularly liked the image/text link on the article. Listening to your customer is a skill that most organisations lost in their size and product managers never learned in their bubble. Your customer doesn’t express his experience in KPIs nor does he respond to NPS surveys. Frontal address only takes your brand or product as far as your consumer allows you to.

Initials look at experiential marketing and advise marketers to listen to consumers and add to culture. / Matty Adame

Experiential can be incredibly powerful. But getting it right isn’t straightforward; there are a number of factors you need to take into account in order to be successful. We recently worked with a variety of partners to develop a whitepaper – Live Amplified – exploring why experiential is so essential to a brand’s authenticity, and how to get it right.

Source: Understanding consumer motivation: The importance of listening and contributing | The Drum