From Data to Product

In an ideal world, product managers have plenty of data they can use to validate their idea before building the wrong product. Yana Yushkina describes her journey from a Data Analyst to a Product Manager.

She talks about characteristics a good PM should bring, that include foundational analytical understanding, curiosity not just for technology but to search for the right answers in data, a sense of responsibility and the ability to communicate.

All of that combined with the right metrics at hand and self sufficient mindset will give a Product Manager the right answer from data.

Via Product School.

Of listening and contributing

With knowing marketing personal and products, I particularly liked the image/text link on the article. Listening to your customer is a skill that most organisations lost in their size and product managers never learned in their bubble. Your customer doesn’t express his experience in KPIs nor does he respond to NPS surveys. Frontal address only takes your brand or product as far as your consumer allows you to.

Initials look at experiential marketing and advise marketers to listen to consumers and add to culture. / Matty Adame

Experiential can be incredibly powerful. But getting it right isn’t straightforward; there are a number of factors you need to take into account in order to be successful. We recently worked with a variety of partners to develop a whitepaper – Live Amplified – exploring why experiential is so essential to a brand’s authenticity, and how to get it right.

Source: Understanding consumer motivation: The importance of listening and contributing | The Drum

7 Powerful Talks To Make You a Better Product Manager

Should you be working in Product Management, this may well be a good selection for Sunday evening to watch:

TED Talks for Product Managers
TED

As a product manager, you’ll want to continuously be seeking out new ways to learn, new information, fresh ideas, and inspiration. It’s a constant learning process, and it’s important to stay open and stay motivated. While there are many resources out there, including books, blogs, podcasts, influential people on social media, and tons of online publications, there is something we love about TED Talks.

1.) How great leaders inspire action, by Simon Sinek

2.) Chris Hadfield: What I learned from going blind in space

3.) Sheena Iyengar: The Art of Choosing

4.) Margaret Gould Stewart: How giant websites design for you (and a billion others, too)

5.) Guy Kawsaki: The art of innovation

6. Seth Godin: How to get your ideas to spread

7. Navi Radjou: Creative problem-solving in the face of extreme limits

Source: 7 Powerful TED Talks To Make You a Better PM

Unlock your product organization’s potential by defining “done”

Simplifying and aligning conversations with a definition of done

All too often, the task list for your teams shared project management tool shows items like “Create Workflow” or “Define Process”. Items that do resonate well in the flow of work and in the nexus of individuals. But they do fall short of allowing the rest of the organization to grasp the meaning and even fail to do so for the reporter when some time has passed.

Some consice expressions on expectations on what this story or ticket is about can do wonder to getting things done. Rather than “defining a a workflow”, for example the product management team would

  • Check for Duplicate Entries
  • Describe the Requirement
  • Outline all depending products
  • Draw a critical path
  • Align all stakeholders on the critical path
  • Communicate to the team

The core idea is to eliminate any discussion about when an issue, item or story is delivered and is unique across function. Of course, the above serves as an example and will vary by team and work, and needs revision in any particular scenario. Having specific action advise will help reducing debates and focus on an actual deliverable, that is done by all opinion.

Source: Unlock your product organization’s potential by defining “done”

Prioritize Opportunities, Not Solutions

I cringe every time I see product teams use a spreadsheet to rank the ideas in their backlog based on some made-up math formula usually consisting of things like business value, user value, and technical difficulty. While this exercise is pervasive, it misses the point entirely. Our job is not to prioritize solutions. A product […]

Source: Prioritize Opportunities, Not Solutions | Product Talk

Product Management vs Product Ownership

The organisation that I am part of introduced an overlaying Product Management department only fairly recently, less than a year ago. Early in the time it was exciting to see this role dedicated to market and customer perspective, but it raised questions over how this was different from Product Ownership from day one.

Over the course of the past year many discussions have been led and lot’s of articles have been led. This week Anthony Murphy shared his perspective and experiences on the Product Coalition. While my own experiences with this separated role have been predominantly positive, I tend to see the necessity to split responsibilities for larger organisations. The article is reflecting on why the Agile movement created the Product Owner in the way it did and how it was meant to abolish the Product Manager to start with.

A story of love, hate, oppression and triumph

Source: The Collision of Product Management and Product Ownership

Competitive Analysis and Strategy To Win

A product’s success is not only defined by its features. Whether it can win in the market to a large extent is owed to the environment it is offered. Customer requirements, competitive offering, market climate, environmental conditions, total cost of ownership (TCO) can have an impact on the products success. A competitive overview is essential for any product manager and a competitive analysis can help sharpen the view.

Product School just today let Joao Fiadeiro share the experience he gathered during his tenure at Google as a Product Manager for Youtube.

Competitive Analysis and Strategy To Win by YouTube PM in Product School.

Competitive Analysis
Competitive Product Analysis

Source: Competitive Analysis and Strategy To Win by YouTube PM – Product School

What Makes People Upgrade Products?

With the release, a product ain’t done yet. Customers may like that product and go for with this product for a long while. At some point, a new release will bring them to make a decision. HBR has a perspective on the drivers for these decision points.

CULTURA RM EXCLUSIVE/ROB PRIDEAUX/GETTY IMAGES through Article source

People splurge when they think they’ve grown.

Source: What Makes People Upgrade Products? Thinking About Self-Improvement

Product Manual

Als “Product Hunt Product #4 of December 2017” ist das sicher keiner der heissen Tips. Product Manual ist aber trotzdem für jeden Produkt-Manager eine Erwähnung wert, weil sich zu allen relevanten Themen in der kuratierten Sammlung dort etwas findet. Angefangen von der Definition von Produkt-Management über Benutzer-Interaktion (Umfragen!) und Prototypen bis zur Strategie-Entwicklung.

Product Manual

Loaded with articles, videos, podcasts, and more, Product Manual is your essential guide to building remarkable products.

Source: Product Manual