The possibility to understand: SaaS Product Metrics

Colorful Rulers to Measure
Do you measure up?

Part of the compelling nature of SaaS Products is the possibility to understand the user and improve on the go. Any Product Manager will literally have to understand what are the use-cases for customers and how to focus on the important areas. Just recently our team led the debate which metrics would be the right ones to focus on.

Nancy Wang, Head of Product Management at Amazon Web Services, highlights six product metrics enterprise SaaS companies should track.

In this Article, Nancy Wang, head of Product Management at the most successful cloud service providers, shares her insights on important metrics to keep an eye on. The possibility to understand often goes overboard and requires focus.

The case under discussion in the article revolves around paid products. Derived metrics are a foundation that serves as a blueprint to other products in the SaaS space. Goals differ, but ultimately, to make a product successful, it requires an understanding of how successful customers were, using the product. Following the established funnel pattern, users are being segmented into funnel. Along that funnel, the metrics acquired need to reflect the stage of the journey the user is on.

At the top of the funnel, most often the interaction is anonymous and requires profiling to understand the audience coming in. Further down in the funnel, metrics capture engagement and transaction. Towards the end of the funnel, the metric needs to relate to retention.

Source: Do You Measure Up? Metrics for Enterprise SaaS Product Managers

Google introduced AR navigation.

Apparently it’s not just a cool new feature but a controversial discussion.

Kong acquires Insomnia

Kong, a vendor of cloud native Microservice and API Gateway Software and Services, acquires Insomnia. Goal of the acquisition is offer new api testing capabilities, that Kong plans to turn into an end to end API lifecycle management product.

Essential Product Metrics

Data driven product management requires measurements and metrics. Over at Product Management Insider, shares some detail about the pirate („AARRR!“) system and the HEART model.

The article is here.

User Onboarding the Right Way

For a Product Manager, User Experience is a huge topic that draws a lot of thought and energy. Crunchbase today sent me this in their newsletter, discussing an aspect that is often underestimated. While the example seems odd, it has a good point, countering other guidance to raise customer engagement. For people that remember Ok Cupid or match.com, the article is a good read.

OK Cupid
Ok Cupid

How do you do user onboarding right? Here is what Alex Paley, Head of Studio at Glu Mobile learned over his years building onboarding experiences in mobile games.

Source: User Onboarding the Right Way: 3 Tips for Better Product Onboarding

Amazon Echo Frames

Amazon released some smart glasses. The Echo Frames. Businessinsider Analysts Peter and Ayoub share. And while at lease one is concerned with security, I’m wondering why none refers to what happend to Googles approach to smart glasses.

Do away with the Product Owner Role

Mike Cohn of Mountain Goat Software has an opinion on Scrum’s Product Owner Role. It’s controversial, and Product people will disagree.

How to measure product market fit

Looking at the right metrics to achieve a product market fit.

Department of Product

Doing the heavy lifting together

Running products in large organisations is a challenging task. Sebastian Lindemann of Product Coalition shares a few thoughts on high impact team cooperation modes.

How product teams can work together to maximize impact “Driving is easy if you are the only one the road“ … my driving instructor had many wise words to share. This one stuck with me as it is applies to so much more than driving a car.

Source: Doing the heavy lifting together

Product Team FAQ

Marty Cagan of the Silicon Valley Product Group published an article only yesterday, comparing Product and Feature Teams. Apparently, the article generated so much feedback that Marty found it worthwhile clarifying a few of his thoughts and collect the gist of the feedback he received.

Every so often one of my articles seems to strike a chord, and this latest one on the difference between Product Teams and Feature Teams certainly seemed to do that.  I am grateful for the very positive response.  This morning I woke up to well over a hundred people that took the time to e-mail […]

Source: Product Team FAQ | Silicon Valley Product Group