The right perspective: Perspective is important. For Product Managers in particular!
Team Product Ownership is a desirable property for any scrum team. Age of Product shares a few thoughts on how to encourage teams to think about customers and the product more.
Learn how to encourage product ownership with an initial day-long product mindset workshop for your Scrum team — Age-of-Product.com. #Mindset #Productdesign #Productdiscovery
Source: Age of Product
The North Star
As a concept, the North Star principle gained a lot of attention in Product Management recently. Amplitude, a vendor of analytics tools, has a guideline to this concept. Their playbook walks product managers, those that want to enter the domain or even those just curious about methods and principles through the ideas. But also sets the scenes for potential applications by walking through exemplary goals to achieve with this approach.
The playbook comes in 7 chapters, starting by describing the ideas to apply with the North Star concept. Only after the introduction the playbook enters the practical application of the concept, and with a chapter on product metric checklist checklists, it emphasises the importance of metrics. With this it also stresses the importance of selecting the right metric and not to lose a product in vain. E.g. active users would be the wrong metric, given the goal that shall be achieved.
More practical guidelines come with the chapter on running workshops in part 3, and the chapter on defining the right guiding metrics. In between, the document also gives success stories: there are sections that talk through a successful implementation of North Star at Netflix. But also Amplitude is leveraging the methodology and shares their experience in a section.
The closing chapters dedicate to debugging the processes attached, implementing them and over time changing directions.
In all the recent hype around the method, the key take away is to simplify ideas for your organisation. The approach is supposed to make it easy for your teams to understand the direction the product is taking. And even more following this direction. For a product management, communicating ideas should be a core skill. This approach gives great tools in doing so.
The guide to discovering your product’s North Star to improve the way you manage and build products.from the Amplitude Playbook
Source: Amplitude – The North Star Playbook
Part of the compelling nature of SaaS Products is the possibility to understand the user and improve on the go. Any Product Manager will literally have to understand what are the use-cases for customers and how to focus on the important areas. Just recently our team led the debate which metrics would be the right ones to focus on.
Nancy Wang, Head of Product Management at Amazon Web Services, highlights six product metrics enterprise SaaS companies should track.
In this Article, Nancy Wang, head of Product Management at the most successful cloud service providers, shares her insights on important metrics to keep an eye on. The possibility to understand often goes overboard and requires focus.
The case under discussion in the article revolves around paid products. Derived metrics are a foundation that serves as a blueprint to other products in the SaaS space. Goals differ, but ultimately, to make a product successful, it requires an understanding of how successful customers were, using the product. Following the established funnel pattern, users are being segmented into funnel. Along that funnel, the metrics acquired need to reflect the stage of the journey the user is on.
At the top of the funnel, most often the interaction is anonymous and requires profiling to understand the audience coming in. Further down in the funnel, metrics capture engagement and transaction. Towards the end of the funnel, the metric needs to relate to retention.
Apparently it’s not just a cool new feature but a controversial discussion.
Kong, a vendor of cloud native Microservice and API Gateway Software and Services, acquires Insomnia. Goal of the acquisition is offer new api testing capabilities, that Kong plans to turn into an end to end API lifecycle management product.
Data driven product management requires measurements and metrics. Over at Product Management Insider, shares some detail about the pirate („AARRR!“) system and the HEART model.
The article is here.
For a Product Manager, User Experience is a huge topic that draws a lot of thought and energy. Crunchbase today sent me this in their newsletter, discussing an aspect that is often underestimated. While the example seems odd, it has a good point, countering other guidance to raise customer engagement. For people that remember Ok Cupid or match.com, the article is a good read.
How do you do user onboarding right? Here is what Alex Paley, Head of Studio at Glu Mobile learned over his years building onboarding experiences in mobile games.
Mike Cohn of Mountain Goat Software has an opinion on Scrum’s Product Owner Role. It’s controversial, and Product people will disagree.