Behavioral advertising efficiency

Researchers from U Minnesota, UC Irvine and CMU took a look into “behavioural based advertisement”, a segment that requires heavy tracking of users across websites through cookies. A report of their findings is here: Online Tracking and Publishers’ Revenues: An Empirical Analysis. Money quote:

Empirical analysis of behavioral advertising finds that surveillance makes ads only 4% more profitable for media companies

They found that despite the 40% “ad-tech” premium charged by behavioral ad companies, the ads only added about 4% the media companies that published them, meaning that behavioral advertising is a losing proposition.

Source: Boing Boing

notepad.exe

Until recently, notepad.exe was considered safe in terms of security vulnerability, mostly for its lack of features and therefore lack of attack surface. Until Vulnerability researcher at Google, Tavis Ormandy, took a closer look and popped a shell from notepad.exe.

Awesome.

State of Internet of things security

Forrester, well known for their predictions on the impact of technology, took a look at the state of Internet of Things Security. To no surprise they came to the conclusion the technology still has to come a long way.

 

Forrester’s take on the Internet of things isn’t that shocking–the industry has developed with little thought about security–but the time frames are jarring nonetheless.

Quelle:  ZDNet

Inaudible sounds to track you for ads.

Following the recent debate about ad-technology and how annoying it is and advertisers insight, you may have though it could only get better from there. Turns out, it can be worse if these claims about tracking through inaudible sounds from ads hold true.

Privacy advocates warn feds about surreptitious cross-device tracking.

Quelle: Ars Technica

Even though I’d consider this inacceptible from a consumers perspective, I’d be very curious about the (audio) technology and the kind of insight this provides, from a marketing perspective. Just consider a TV-Ad broadcasting this signal to a room full of people, for one the signal would sure be difficult to detect. And then, all devices carry the same cookie, making it difficult to identify individuals…

Chip Fingerprinting Scheme Could Secure IoT Devices Against Malware

Chip Fingerprinting Scheme Could Secure IoT Devices Against Malware.

Security in the context of the Internet of Things (IoT) is an area that is expanding, along with the growth of IoT itself. Fingerprinting schemes are an approach that didn’t go along with malware prevention in traditional computing, but IoT use cases may benefit from a combination.

via IEEE Spectrum.