Idea meets Market

Unternehmensgründung gehört im Spätkapitalismus ja zum guten Ton, Startup ist eine Szene in der man in ist, wenn man drin ist. Das die Realität häufig härter ist, liest man ja meistens nur in den unteren Teilen der Berichterstattung. Sehr schön fasst das Video, das vergangene Woche auf Facebook aufgetaucht ist, den Prozess von der Idee über den Businessplan und Angel-Money bis zum Markteintritt zusammen.

Startup kontra Rynek 🙂

Gepostet von Radosław Rejman am Freitag, 13. Juli 2018

Here's What Real 3D Touch Looks Like | WIRED

With all the advertisements from Apple about their 3D touch technology, virtually everybody that actually got their hands on the devices was somewhat disappointed with the advancement. There must be options beyond peek and pop, and startup Qeexos develops this real 3D touch technology. Wired has an article on the possibilities.

You may soon be able to do a lot more than swipe, tap, peek, and pop—FingerAngle promises to turn your gadget’s screens into 3D environments.

via: WIRED

Don't aim for disruptive

DisruptiveThe tech industry is optimizing everything around us, disrupting every aspect of social, business or whatsoever. The thought everything will be easier is just so tempting to everybody remotely involved in anything remotely digital. And that’s why so many app-developers, start-ups, evangelists feel inspired by the opportunity. Every new idea needs to be ground breaking, revolutionizing. And that’s why that concept of “disruptive” became so popular, even while interpreted fundamentally wrong by this group of technologists.  Clayton M. Christensen who coined the term, explored development of disk drives and described generational change in the technology, each disrupting the market of the previous generation.Winter Wonder Land However, none of the following generations of disk drives was designed as “disruptive“, but to have advantages over the previous one. Continue reading “Don't aim for disruptive”

Infografik: Warum Startups scheitern

Sehr schöne Analyse, warum 11 von 12 Startups scheitern. Hauptgrund, schenkt man dieser Analyse Glauben, ist zu frühes Wachstum. Irgendwie kommt aus der Grafik aber nicht raus, ob es für die Idee des gescheiterten Unternehmens überhaupt einen hinreichenden Markt gab oder ob dort nur Geld verbrannt wurde.  

via Kaffeepause: Warum Startups scheitern | Gründerszene.