Behavioral advertising efficiency

Researchers from U Minnesota, UC Irvine and CMU took a look into “behavioural based advertisement”, a segment that requires heavy tracking of users across websites through cookies. A report of their findings is here: Online Tracking and Publishers’ Revenues: An Empirical Analysis. Money quote:

Empirical analysis of behavioral advertising finds that surveillance makes ads only 4% more profitable for media companies

They found that despite the 40% “ad-tech” premium charged by behavioral ad companies, the ads only added about 4% the media companies that published them, meaning that behavioral advertising is a losing proposition.

Source: Boing Boing

Leap Motion acquired by Ultrahaptics

The 2010 founded AR and VR company, that was leading in hand tracking devices for VR usage had a few moments that made the tech-headlines. According to many sources, Apple tried to acquire the company twice, with the second attempt as recently as 2018. Past week, the company sold for $30 million.

Today, we’re announcing a strategic deal with Ultrahaptics that combines the two companies and solidifies our collective role as the world’s leading spatial interaction company.

Source: Leap Motion and Ultrahaptics Join Forces – Leap Motion Blog

Inaudible sounds to track you for ads.

Following the recent debate about ad-technology and how annoying it is and advertisers insight, you may have though it could only get better from there. Turns out, it can be worse if these claims about tracking through inaudible sounds from ads hold true.

Privacy advocates warn feds about surreptitious cross-device tracking.

Quelle: Ars Technica

Even though I’d consider this inacceptible from a consumers perspective, I’d be very curious about the (audio) technology and the kind of insight this provides, from a marketing perspective. Just consider a TV-Ad broadcasting this signal to a room full of people, for one the signal would sure be difficult to detect. And then, all devices carry the same cookie, making it difficult to identify individuals…

eMail. Still.

Year 2015. Still eMail is the predominant means of communication. Everybody hates it, most companies make an effort to ban it. Atos wanted to go email free, Telekom shuts off their servers, Daimler even deletes email for people on vacation. Even I receive emails, saying “I need this, but I cannot answer”, quoting the “email free day policy”. Despite all effort, nobody succeeds.

Why? Unclear. While I think email should be banned myself, I have difficulties offering a better option. But I develop a feeling for why this is happening. This morning somebody mentioned he’ll be posting into a slack.com channel. That company claims to simplify communication, make teamwork less painful and busy, all searchable. As if nobody else tried that. And even if slack.com does a good job in what they aim for, they are just another solution.

In my personal, active use are trello.com, Pocket, Salesforce chatter. While my company introduces a community, colleagues swear on private Facebook groups or WhatsApp for simplified communication. Not to mention the tools customers and businesspartners are using. Popular among these are Jive, Atlassian Jira, SAP Jam, but not limited, I’ve seen self hosted communities, bug trackers and ticketing tools.

It’s difficult to keep track of all these tools. But they all send notifications through email.

Which tool do you use to communicate?

Piwik 1.5 – RC

Laut Twitter @piwik wird die neue Version 2 neue Features beinhalten:

  • Graphen via HTML5 und <canvas>, anstelle von Flash
  • Automatisches Löschen von Logs nach x Tagen, um die Datenbank klein zu halten

Laut dem Forum, das den Release Candidate von Piwik 1.5 ankündigt, sind weiter folgende Features beschrieben:

  • Ecommerce Tracking
  • Custom Logos
  • Verbesserte Custom Variablen (per Page)
  • Inline Help
  • Verbesserungen beim Einsatz von Reverse Proxies

Der Forumeintrag findet sich hier: http://forum.piwik.org/read.php?2,77199