Nach dem jüngeren Rezo Video gab es eine mittelgroße Welle an Reaktionen, hauptsächlich aus den Kreisen der Presse, der ja die Kritik galt. Vieles davon hat Schwächen in Rezos Argumentation nachzuweisen versucht. Natürlich konnte der Youtuber das nicht auf sich sitzen lassen und legt nach:

Product Owner vs. Product Manager

Product Owner vs. Product Manager: Product Management is a challenging role and requires diverse skills. Large organisation often introduce a split between two similar, close roles – Product Ownership and Product Management. Both requires a large set of skills.

Jordan Bergtraum, The Product Mentor, a mentor at The Product Guy, leads a conversation on this split.

Source: The Product Guy.

Somehow, a fun read. Still problematic, and somewhat scary, at the scale YouTube relies on recommendations.

YouTube Horror Stories
YouTube Horror Stories

Mozilla gathered 28 user-submitted stories, detailing incidents where YouTube’s recommendation served videos featuring racism, conspiracies, and violence.

Source: Mozilla unveils 28 horror stories about YouTube’s recommendation algorithm

Social Media Suchtmechanismen

Dass Likes und Shares und Herzchen eine Belohnung für das Unterbewusst darstellen hat man mittlerweile schon häufiger gehört. Man kann sogar lernen, wie man Produkte designen kann, um solches Verhalten zu triggern. Im Ergebnis davon steigern Produkt-Owner die Metrik “Customer Engagement” um den Preis, dass Jugendliche wie Abhängige vor Ihren Mobiltelefonen hängen um mehr Herzchen oder Schlumpfbeeren zu bekommen.

Arte strahlt gerade eine Miniserie darüber aus, wie diese Silicon Valley Apps süchtig machendes Verhalten für Ihre Zwecke nutzen und zufällige, kleine Belohnungen an Ihre Benutzer ausgeben. Die Serie nennt sich Dopamin, und ist damit nach dem Hormon benannt, das dafür sorgt, dass wir immer mehr wollen. Die 8 Folgen widmen sich 8 verschiedenen Apps und sind jeweils 8 Minuten lang:

via T3n

Should you be working in Product Management, this may well be a good selection for Sunday evening to watch:

TED Talks for Product Managers
TED

As a product manager, you’ll want to continuously be seeking out new ways to learn, new information, fresh ideas, and inspiration. It’s a constant learning process, and it’s important to stay open and stay motivated. While there are many resources out there, including books, blogs, podcasts, influential people on social media, and tons of online publications, there is something we love about TED Talks.

1.) How great leaders inspire action, by Simon Sinek

2.) Chris Hadfield: What I learned from going blind in space

3.) Sheena Iyengar: The Art of Choosing

4.) Margaret Gould Stewart: How giant websites design for you (and a billion others, too)

5.) Guy Kawsaki: The art of innovation

6. Seth Godin: How to get your ideas to spread

7. Navi Radjou: Creative problem-solving in the face of extreme limits

Source: 7 Powerful TED Talks To Make You a Better PM

Competitive Analysis and Strategy To Win

A product’s success is not only defined by its features. Whether it can win in the market to a large extent is owed to the environment it is offered. Customer requirements, competitive offering, market climate, environmental conditions, total cost of ownership (TCO) can have an impact on the products success. A competitive overview is essential for any product manager and a competitive analysis can help sharpen the view.

Product School just today let Joao Fiadeiro share the experience he gathered during his tenure at Google as a Product Manager for Youtube.

Competitive Analysis and Strategy To Win by YouTube PM in Product School.

Competitive Analysis
Competitive Product Analysis

Source: Competitive Analysis and Strategy To Win by YouTube PM – Product School