Product, Projekt & Agile

The North Star Playbook

The North Star

As a concept, the North Star principle gained a lot of attention in Product Management recently. Amplitude, a vendor of analytics tools, has a guideline to this concept. Their playbook walks product managers, those that want to enter the domain or even those just curious about methods and principles through the ideas. But also sets the scenes for potential applications by walking through exemplary goals to achieve with this approach.

Stapler - The North Star
Stapler (by James Bowe)
Picture unrelated.

The playbook comes in 7 chapters, starting by describing the ideas to apply with the North Star concept. Only after the introduction the playbook enters the practical application of the concept, and with a chapter on product metric checklist checklists, it emphasises the importance of metrics. With this it also stresses the importance of selecting the right metric and not to lose a product in vain. E.g. active users would be the wrong metric, given the goal that shall be achieved.

More practical guidelines come with the chapter on running workshops in part 3, and the chapter on defining the right guiding metrics. In between, the document also gives success stories: there are sections that talk through a successful implementation of North Star at Netflix. But also Amplitude is leveraging the methodology and shares their experience in a section.

The closing chapters dedicate to debugging the processes attached, implementing them and over time changing directions.


In all the recent hype around the method, the key take away is to simplify ideas for your organisation. The approach is supposed to make it easy for your teams to understand the direction the product is taking. And even more following this direction. For a product management, communicating ideas should be a core skill. This approach gives great tools in doing so.

The guide to discovering your product’s North Star to improve the way you manage and build products.

from the Amplitude Playbook

Source: AmplitudeThe North Star Playbook

Internet & Cloud

Don't aim for disruptive

DisruptiveThe tech industry is optimizing everything around us, disrupting every aspect of social, business or whatsoever. The thought everything will be easier is just so tempting to everybody remotely involved in anything remotely digital. And that’s why so many app-developers, start-ups, evangelists feel inspired by the opportunity. Every new idea needs to be ground breaking, revolutionizing. And that’s why that concept of “disruptive” became so popular, even while interpreted fundamentally wrong by this group of technologists.  Clayton M. Christensen who coined the term, explored development of disk drives and described generational change in the technology, each disrupting the market of the previous generation.Winter Wonder Land However, none of the following generations of disk drives was designed as “disruptive“, but to have advantages over the previous one.