Tag: engagement

  • The possibility to understand: SaaS Product Metrics

    Part of the compelling nature of SaaS Products is the possibility to understand the user and improve on the go. Any Product Manager will literally have to understand what are the use-cases for customers and how to focus on the important areas. Just recently our team led the debate which metrics would be the right […]

  • User Onboarding the Right Way

    User Onboarding the Right Way

    For a Product Manager, User Experience is a huge topic that draws a lot of thought and energy. Crunchbase today sent me this in their newsletter, discussing an aspect that is often underestimated. While the example seems odd, it has a good point, countering other guidance to raise customer engagement. For people that remember Ok […]

  • Engagement Management vs. Project Management

    Project Management, Collaboration and Knowledge Management Blog: Engagement Management vs. Project Management