The possibility to understand: SaaS Product Metrics

Colorful Rulers to Measure
Do you measure up?

Part of the compelling nature of SaaS Products is the possibility to understand the user and improve on the go. Any Product Manager will literally have to understand what are the use-cases for customers and how to focus on the important areas. Just recently our team led the debate which metrics would be the right ones to focus on.

Nancy Wang, Head of Product Management at Amazon Web Services, highlights six product metrics enterprise SaaS companies should track.

In this Article, Nancy Wang, head of Product Management at the most successful cloud service providers, shares her insights on important metrics to keep an eye on. The possibility to understand often goes overboard and requires focus.

The case under discussion in the article revolves around paid products. Derived metrics are a foundation that serves as a blueprint to other products in the SaaS space. Goals differ, but ultimately, to make a product successful, it requires an understanding of how successful customers were, using the product. Following the established funnel pattern, users are being segmented into funnel. Along that funnel, the metrics acquired need to reflect the stage of the journey the user is on.

At the top of the funnel, most often the interaction is anonymous and requires profiling to understand the audience coming in. Further down in the funnel, metrics capture engagement and transaction. Towards the end of the funnel, the metric needs to relate to retention.

Source: Do You Measure Up? Metrics for Enterprise SaaS Product Managers

User Onboarding the Right Way

For a Product Manager, User Experience is a huge topic that draws a lot of thought and energy. Crunchbase today sent me this in their newsletter, discussing an aspect that is often underestimated. While the example seems odd, it has a good point, countering other guidance to raise customer engagement. For people that remember Ok Cupid or match.com, the article is a good read.

OK Cupid
Ok Cupid

How do you do user onboarding right? Here is what Alex Paley, Head of Studio at Glu Mobile learned over his years building onboarding experiences in mobile games.

Source: User Onboarding the Right Way: 3 Tips for Better Product Onboarding

Engagement Management vs. Project Management

Project Management, Collaboration and Knowledge Management Blog: Engagement Management vs. Project Management