The possibility to understand: SaaS Product Metrics

Colorful Rulers to Measure
Do you measure up?

Part of the compelling nature of SaaS Products is the possibility to understand the user and improve on the go. Any Product Manager will literally have to understand what are the use-cases for customers and how to focus on the important areas. Just recently our team led the debate which metrics would be the right ones to focus on.

Nancy Wang, Head of Product Management at Amazon Web Services, highlights six product metrics enterprise SaaS companies should track.

In this Article, Nancy Wang, head of Product Management at the most successful cloud service providers, shares her insights on important metrics to keep an eye on. The possibility to understand often goes overboard and requires focus.

The case under discussion in the article revolves around paid products. Derived metrics are a foundation that serves as a blueprint to other products in the SaaS space. Goals differ, but ultimately, to make a product successful, it requires an understanding of how successful customers were, using the product. Following the established funnel pattern, users are being segmented into funnel. Along that funnel, the metrics acquired need to reflect the stage of the journey the user is on.

At the top of the funnel, most often the interaction is anonymous and requires profiling to understand the audience coming in. Further down in the funnel, metrics capture engagement and transaction. Towards the end of the funnel, the metric needs to relate to retention.

Source: Do You Measure Up? Metrics for Enterprise SaaS Product Managers

GitHub Actions

GitHub
GitHub

GitHub today released a CI/CD Tool, GitHub Actions. With the tight integration into development workflows and rich, community maintained build-command, actions appears an interesting competitor in the market. As a minimum, the release indicates the importance of CI/CD for the modern software development lifecycle.

Developer productivity and frictionless workflows have been buzzwords for the past half decade and the arrival and rapid growth of Travis-CI, Jenkins or Cirlce-CI have proven the resonance in development organisations. GitHub has outstanding testimonials from day one on the announcement and the ecosystem appears to be ready to go.

It is an offering that comes with appealing integrations and a competitive price, that sure is worth watching.

GitHub Actions makes it easy to automate all your software workflows, now with world-class CI/CD. Build, test, and deploy your code right from GitHub. Make code reviews, branch management, and issue triaging work the way you want.

Kostendruck fördert Cloud Computing

Eine Case Study bei Roche über den Einsatz von Cloud Services, im speziellen Google Apps und wie damit Kosteneinsparungen von 10 bis 20% jährlich erzielt werden sollen.

Kostendruck fördert Cloud Computing. via Greenbyte.ch
Continue reading “Kostendruck fördert Cloud Computing”

Fortbildung: Cloud Computing und Big Data-Analyse

Fortbildung: Cloud Computing und Big Data-Analyse

EMC erweitert das Curriculum ihres “Cloud Architect”-Trainings- und Zertifizierungsprogramms und bietet 2012 neue Seminare zu Cloud Computing und Big Data an.
Die grundlegenden Trainings und Zertifizierungen zu den Lerngebieten “Cloud Infrastructure and Services”, “Cloud Architect” und “Data Science” richten sich an Teilnehmer, die bisher wenig oder keine Erfahrung mit diesen Themen haben

Gesehen im SaaSMagazin.

Cloudcamp Munich

Am Samstag, den 10.September 2011, findet in München bzw. dem ehemaligen Standort des BND, also in Pullach, das “CloudCamp” statt. Wie bei BarCamps im allgemeinen üblich, steht es jedem Teilnehmer frei, selbst Themen vorzutragen oder zur Diskussion zu stellen. Continue reading “Cloudcamp Munich”