The possibility to understand: SaaS Product Metrics

Colorful Rulers to Measure
Do you measure up?

Part of the compelling nature of SaaS Products is the possibility to understand the user and improve on the go. Any Product Manager will literally have to understand what are the use-cases for customers and how to focus on the important areas. Just recently our team led the debate which metrics would be the right ones to focus on.

Nancy Wang, Head of Product Management at Amazon Web Services, highlights six product metrics enterprise SaaS companies should track.

In this Article, Nancy Wang, head of Product Management at the most successful cloud service providers, shares her insights on important metrics to keep an eye on. The possibility to understand often goes overboard and requires focus.

The case under discussion in the article revolves around paid products. Derived metrics are a foundation that serves as a blueprint to other products in the SaaS space. Goals differ, but ultimately, to make a product successful, it requires an understanding of how successful customers were, using the product. Following the established funnel pattern, users are being segmented into funnel. Along that funnel, the metrics acquired need to reflect the stage of the journey the user is on.

At the top of the funnel, most often the interaction is anonymous and requires profiling to understand the audience coming in. Further down in the funnel, metrics capture engagement and transaction. Towards the end of the funnel, the metric needs to relate to retention.

Source: Do You Measure Up? Metrics for Enterprise SaaS Product Managers

Piwik 1.5 – RC

Laut Twitter @piwik wird die neue Version 2 neue Features beinhalten:

  • Graphen via HTML5 und <canvas>, anstelle von Flash
  • Automatisches Löschen von Logs nach x Tagen, um die Datenbank klein zu halten

Laut dem Forum, das den Release Candidate von Piwik 1.5 ankündigt, sind weiter folgende Features beschrieben:

  • Ecommerce Tracking
  • Custom Logos
  • Verbesserte Custom Variablen (per Page)
  • Inline Help
  • Verbesserungen beim Einsatz von Reverse Proxies

Der Forumeintrag findet sich hier: http://forum.piwik.org/read.php?2,77199