on technology

This a bit old already, but came to my attention only today. Every Product Manager, Designer and Front End Engineer should read and repeat this every day. Every corporate marketing guy should print and frame this and have it hanging somewhere in sight from his desk.

Here's What Real 3D Touch Looks Like | WIRED

With all the advertisements from Apple about their 3D touch technology, virtually everybody that actually got their hands on the devices was somewhat disappointed with the advancement. There must be options beyond peek and pop, and startup Qeexos develops this real 3D touch technology. Wired has an article on the possibilities.

You may soon be able to do a lot more than swipe, tap, peek, and pop—FingerAngle promises to turn your gadget’s screens into 3D environments.

via: WIRED

Inaudible sounds to track you for ads.

Following the recent debate about ad-technology and how annoying it is and advertisers insight, you may have though it could only get better from there. Turns out, it can be worse if these claims about tracking through inaudible sounds from ads hold true.

Privacy advocates warn feds about surreptitious cross-device tracking.

Quelle: Ars Technica

Even though I’d consider this inacceptible from a consumers perspective, I’d be very curious about the (audio) technology and the kind of insight this provides, from a marketing perspective. Just consider a TV-Ad broadcasting this signal to a room full of people, for one the signal would sure be difficult to detect. And then, all devices carry the same cookie, making it difficult to identify individuals…